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Sr. Digital Marketing Analyst - Media Activation
JOB OVERVIEW:
The Sr. Digital Marketing Analyst - Media Activation plays a key role on the in-house digital media team working to execute and analyze digital campaigns that drive profitable, incremental ROI. This role serves as a primary contact for the Associate Manager of Media Activation to assist with the planning and driving the activation and analysis of Paid Digital Media campaigns across Paid Search, Paid Social, Online Video and CTV, among others, ensuring best practice activation, execution, and optimizations. This role focuses on activating digital media across various brands and channels, including new and emerging channels, to leverage our scale, data, and insights for optimal media efficiency within the restaurant category.
ROLES AND RESPONSIBILITIES:
-Builds key activations for Darden paid digital media (e.g., Paid Social, Paid Search, OLV, YouTube, CTV, etc.), as a critical component of Darden Digital Marketing, collaborating with stakeholders to optimize their presence.
-Writes key channel performance insights for ongoing reports leveraging media dashboards.
-Uses internal tracking tools to monitor impact of work and channel performance, providing recommendations for budget pacing and key optimizations based on performance analysis, helping to identify and drive opportunities to improve results.
-Supports and contributes to Digital Media channel audits, including audience and/or keyword analysis, competitor analysis, and online/offline conversion optimization to establish consistent increases Paid Digital Media performance.
-Supports leadership in testing new channels, helping establish optimization and activation best practices.
-Assists leadership in the development and evolution of channel activation to provide consistent progression across digital media channels.
-Monitors changes in the Paid Digital Media ecosystem to provide recommendations and optimizations for relevant campaigns.
REQUIRED TECHNICAL SKILLS:
-Individuals should possess 3-5 years' relevant experience, particularly working in Paid Digital Media (e.g., Paid Search, Paid Social, & Online Video) executing and analyzing tactical campaigns.
-Familiarity with the following Ad Manager Platforms: Google, Meta, Snapchat, TikTok, Yelp, or other relevant Ad Manager Platforms.
-Experience evaluating, measuring and optimizing Paid Digital Media through closed-loop analysis.
-Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis.
-Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required.
-Detail-oriented and well organized, with the ability to work collaboratively in internal project management tools and shared drives.
-Excellent written and verbal communication skills required.
-Ability to travel approximately 5% required.
REQUIRED EDUCATION:
-Bachelor's Degree in Marketing or a relevant field required, or equivalent experience.
OTHER KEY QUALIFICATIONS:
-Detailed knowledge of Paid Digital Media tools and experience managing large account structures for a number of different clients.
-Strong analytical skills, including the ability to assess data and draw key insights.
-Previous experience working on cross-functional teams.
-Proven track record of results orientation.
-Proven ability to work in a fast-paced team environment.
-Ability to collaborate with a variety of different business partners, both internal and external.
PREFERRED SKILLS AND EXPERIENCE:
-Foundational knowledge of cross-channel digital marketing preferred: Paid social, paid search, and online video
-Experience in restaurant / retail industry is a plus.
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